India - An outbound travel giant and a booming
marketplace for all
Being the second-largest populated country in the world and the
fastest-growing major economy, India is now one of the fastest-growing outbound
tourism markets in the world and a key marketplace for all International
destinations, hotels, and other travel products. Indians have been showing a humongous growth in traveling overseas.
Having a look at the figures, approx. 25.80 million tourists traveled in 2018,
and it is estimated to be approx. 29 million in 2019. The United Nations World
Tourism Organization (UNWTO) estimates that India will account for 50 million
outbound tourists by 2020. Despite the exchange rate fluctuations, the Indian outbound numbers have
been growing at an average annual growth rate of 10-12 percent over the last
seven years. The market for travel and tourism in India is expected
to grow at a Compound Annual Growth Rate (CAGR) of around 7.23 percent during
2016 - 2021.
Key factors for the growth of India's outbound
India, being the world's fastest-growing trillion-dollar economy and a
consumption-driven economy that is growing at a remarkable pace plays a
vital role. Along with this, a large and increasingly affluent
middle-class segment with a rise in disposable incomes makes it a perfect
growth driving factor. Indian spending outside the country while traveling abroad has doubled
in the past over a decade, from $7.5 billion in 2005 to nearly $16 billion in
2015 and estimated to be $23.5 billion in 2019.
The ongoing liberalization of air transportation has contributed
significantly to this growth as Indian airline space has been seen as
growing rapidly with an increase in the numbers of airports, domestic
connectivity of tier 2 and tier 3 cities with the metro cities, make the
foreign destinations more accessible for all.
Internet user base - With over 500 million internet users,
India stands as second largest in the world, thus plays a big role in
online bookings and influencing the decision making of the traveler across
the purchase cycle. It also plays an influencing role when the user
prefers to collect information about the destination, attractions, etc
while planning a trip.
interest in Experiential Travel - Indians have shown a keen interest in
niche tourism and experiential such as wellness, adventure, wine tours,
gastronomy, eco-tourism, cultural and heritage, luxury, thus increase in
demand for tailor-made holidays, offbeat destinations, and value-based
propositions. The travelers have transformed from price-conscious to
Luxury and MICE Travel - India is estimated to generate over
2.5 million outbound MICE tourists annually by 2020, reinforcing the
country's influence as a key source market for MICE tourism. India's
outbound MICE tourism market is expected to reach US$ 9 Billion by 2025. The India outbound travel market is surely booming and the global travel
industry needs to be aware of this and should look to grab their pie from this
incredibly growing market.